During our lives we learn to embrace particular icons which we relate to things we like or respect. Later in our lives, when we have better criteria, we may find our faith in such icons was not properly grounded, but we will not turn our backs on them anyway.
This seems to be a common situation when it comes to sports. In my case, this icon could be our inconsistently performing national team, locally know as "La Sele". Frustrating as it may be, we never fail to stop whatever we are doing to watch them play, even when the likeliness of a bad result is quite high.
In the end, it is probably a matter of faith: we have icons we will never give up on, no matter how bad things look.